Searches for “Prime Video” spiked after the platform’s coverage of Thursday Night Football. Amazon’s streaming service kicked off its fourth season of NFL coverage in September 2025 with a full slate of divisional showdowns and holiday matchups, beginning with the Green Bay Packers hosting the Washington Commanders and featuring high‑profile clashes such as the Eagles vs. Giants, Cowboys vs. Lions, a Black Friday game between the Chicago Bears and Philadelphia Eagles, and a Christmas Day nightcap between the Broncos and Chiefs.
Fans can stream the games live on Prime Video from hundreds of devices, watch on Twitch, or tune in to local over‑the‑air stations in the teams’ home markets.
With exclusive rights to Thursday Night Football, Prime Video continues to innovate the viewing experience. Amazon offers AI‑powered Prime Insights that explain crucial late‑game scenarios and strategies, and the Prime Vision alternative stream includes features like “Pocket Health” that show pass‑rush metrics. These enhancements, combined with the convenience of streaming on any device, have made Prime Video a go‑to destination for NFL fans.
Beyond football, Prime Video is adding a wave of original series and movies in September 2025, including the superhero spin‑off “Gen V” season two, new reality series, documentaries and international dramas. The influx of content alongside the return of sports has kept Prime Video trending across social media and search engines.
If you want to tune in, TNF pregame coverage begins at 7 p.m. ET with kickoff at 8:15 p.m. ET. You’ll need a Prime membership ($14.99 per month or $139 per year) or a standalone Prime Video subscription to watch. Check out the full schedule on Amazon’s website and mark your calendar for your favorite matchups.